Awardees: David Maher (HBS) and Padaree Utsahajit (HBS)
Summary: Children’s picture books are facing increased competition from digital devices and have been largely unchanged for 50+ years. Awardees plan to bring technology and research (e.g. customization of morals by parents, illustrating children directly into books to increase engagement etc) to improve the learning outcomes generated by children’s picture books.
Awardees have conducted customer research and are working on a prototype of a book that features deep customization to improve engagement and vocabulary development/learning from the reading experience.